Renault e.dams has revealed a dynamic new livery it will use to defend its team and driver crown in the 2016/17 Formula E championship, which gets underway this weekend in Hong Kong.
Featuring a vivid blue colour with flashes of bright yellow that will make the Renault Z.E.16 stand out from the Formula E pack, the new livery is currently on show at the Renault stand in the Paris Motorshow, alongside the Renault Sport Formula One Team R.S.16 car that currently contests the FIA Formula One World Championship.
‘The choice of the vivid blue colour for the Renault Z.E.16 firmly anchors the Renault e.dams team within the Renault and Renault Z.E brands,’ commented Renault Sport Racing managing director, Cyril Abiteboul. ‘We worked hand in hand with the design department of Renault to create visual synergies. Blue is the stand-out colour for the Renault Z.E range, so it was a logical choice to make the Formula E car reflect this.”
‘Additionally, when you see the Formula E and Formula 1 cars together, the crossover points are notable. Both feature the colours in matt with the reflective flashes of the accent colours. Both also incorporate the monotone diamond logo we have put at the heart of the Renault brand this year. Our sponsors also agreed to use monotone logos which results in a pure, elegant livery and very legible branding.”
‘At the start of the year we stated we wanted to promote Renault via the halo effect of Renault Sport Racing and we are steadily moving towards a cohesive identity in different disciplines. Through this, we hope that Renault will become instantly recognisable for fans and the public.’
